Abstract：Using SWOT method, this paper analyzes the internal advantages of reading promotion in public libraries, that is, rich collection information resources, professional reading promotion personnel and so on; the external opportunities obtained by the reading promotion of public libraries, that is, the support of policies and regulations for national reading, the application of new media technology and so on; the shortcomings of reading promotion in public libraries, such as imperfect reading promotion mechanism, lack of creativity in reading promotion, etc; the external challenges faced by the reading promotion of public libraries, such as the emergence of reading promotion competitors, the diversification of readers' reading needs and so on. Based on this, this paper finally discusses several measures of public library reading promotion and innovative service under the new media environment, in order to better promote the in-depth development of public library reading promotion.
陈雅. 新媒体环境下公共图书馆阅读推广服务研究——基于SWOT矩阵分析[J]. 图书馆工作与研究, 2022, 1(3): 101-107.
Chen Ya. Research on Reading Promotion Innovation Service of Public Library Under the New Media Environment. Library Work and Study, 2022, 1(3): 101-107.
