Abstract： With the advent of the era of new media, the WeChat public accounts have become one of the most important ways in which provincial libraries carry out resource services. Its operational efficiency is of great significance to the information exchange and user services of libraries. From the perspective of inputoutput, this paper establishes the efficiency evaluation index system of the provincial library WeChat public account, and analyzes the comprehensive efficiency, pure technical efficiency, scale efficiency and super efficiency of the 31 provincial library WeChat public accounts by using DEA model. In order to provide reference for the operation of WeChat public account of provincial libraries in China, the improvement strategies are proposed for the existing problems.
杨选辉 常靖瑞 崔兵兵. 我国省级公共图书馆微信公众号运营效率评价研究#br#
——基于DEA分析方法[J]. 图书馆工作与研究, 2019, 1(9): 80-88.
Yang Xuanhui, Chang Jingrui, Cui Bingbing. Research on Operational Efficiency Evaluation of WeChat
Public Account of Provincial Library
——Based on DEA. Library Work and Study, 2019, 1(9): 80-88.