Research on Development of Cultural and Creative Products of Ancient Books in Public Library——Based on Investigation of Cultural and Creative Products of Ancient#br#
Books in 29 Pilot Libraries of China
Abstract：Through questionnaire, interview and web survey, this paper investigates the cultural and creative product development work in 29 pilot libraries of China, interprets the actual situation of the development of cultural and creative products in ancient books from the perspective of product category, product design and product marketing. It is believed that the industrialization development of ancient books in public libraries has achieved initial results in enriching library service content, promoting the diversification of cultural and creative market products. However, there are also some problems, such as the development idea is single, the product continuous update blocked, the marketing propaganda is insufficient. Based on the above, this paper puts forward some specific strategies to optimize the industrial development of ancient books, such as improving policy environment, mining consumer demand, strengthening the guarantee of production factors, broadening product development ideas, implementing three-dimensional marketing, and cultivate the awareness of intellectual property rights.
黄露. 公共图书馆古籍文创产品开发研究——基于我国29家文创试点单位古籍文创产品的调查[J]. 图书馆工作与研究, 2021, 1(5): 32-41.
Huang Lu. Research on Development of Cultural and Creative Products of Ancient Books in Public Library——Based on Investigation of Cultural and Creative Products of Ancient#br#
Books in 29 Pilot Libraries of China. Library Work and Study, 2021, 1(5): 32-41.
