Abstract：Short video marketing is an important means of digital reading promotion in the public library in the whole media era. With the interactive and situational service function of short video marketing, the content supplement and network promotion of digital reading texts can help to expand the coverage and depth of digital reading promotion in public library, and create a general and immersive digital reading atmosphere for users. This paper summarizes the Tiktok head account digital reading promotion practice of public libraries with a size of over ten thousand, and puts forward that public libraries should adopt short video emotional marketing to stimulate users' sympathy for digital reading content and brand, and improve the accuracy and accessibility of digital reading promotion by short video channel marketing, and rely on short video interactive marketing to put user numbers into account, take reading promotion focus transformed into participation and other effective measures.
张承. 基于短视频营销的公共图书馆数字阅读推广策略研究 [J]. 图书馆工作与研究, 2021, 1(5): 85-91.
Zhang Cheng. Research on Strategy of Digital Reading Promotion in Public Libraries Based on Short Video Marketing. Library Work and Study, 2021, 1(5): 85-91.
