Abstract：Based on the perspective of experience economy, this research discusses the construction of public library webcast from four experience types of entertainment, education, escapist and aesthetic. Then, relying on the "Yi Live" platform, it conducts investigation and analysis on the current situation of public library webcast. It is believed that in terms of the improvement path of webcast, public libraries should be guided by the theory of experience economy, strengthen the awareness of public library webcast, enhance the output of high-quality webcast works, develop webcast theme activities with local characteristics, create immersive webcast scenes, and combine webcast with short video to realize the transformation and upgrading of public libraries.
欧燕 黄丽霞. 体验经济视角下公共图书馆网络直播提升路径研究[J]. 图书馆工作与研究, 2022, 1(2): 101-110.
Ou Yan, Huang Lixia. Research on the Improvement Path of Public Library Webcast From the Perspective of Experience Economy. Library Work and Study, 2022, 1(2): 101-110.