新4C法则下图书馆面向Z世代文化传承的跨媒介叙事营销研究
申佳慧 王强 彭奇志
Research on Cross-media Narrative Marketing of Library for the
Cultural Inheritance of Generation Z under the New 4C Rule
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Shen Jiahui, Wang Qiang, Peng Qizhi
图书馆工作与研究
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2025, (9): 57
-66
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DOI: 10.16384/j.cnki.lwas.2025.09.003
