Research on Marketing and Promotion Mode of "Welcome Season" Theme Activity of University Library Based on 4I Principle ——Taking Nanjing Communications Institute of Technology Library as an Example

Gao Haiyan, Xu Zhengxing, Li Hongfang, Wang Hui

Library Work and Study ›› 2020, Vol. 1 ›› Issue (4) : 98-105.

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ISSN 1005-6610　CN 12-1020/G2
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Library Work and Study ›› 2020, Vol. 1 ›› Issue (4) : 98-105. DOI: 10.16384/j.cnki.lwas.2020.04.015

Research on Marketing and Promotion Mode of "Welcome Season" Theme Activity of University Library Based on 4I Principle ——Taking Nanjing Communications Institute of Technology Library as an Example

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2020, 1(4): 98-105 https://doi.org/10.16384/j.cnki.lwas.2020.04.015

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Supervisor: Tianjin Municipal Bureau of Culture and Tourism
Organizer: Tianjin Library (Tianjin Children's Library, Tianjin Ancient Books Protection Center)
Tianjin Library Society
ISSN 1005-6610　
CN 12-1020/G2
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Postal Code: 300201
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