Research on Marketing Strategies of Cultural and Creative Products in Public Libraries Based on SIVA Model

Zhang Lixia

Library Work and Study ›› 2021, Vol. 1 ›› Issue (4) : 23-28.

ISSN 1005-6610　CN 12-1020/G2
Library Work and Study ›› 2021, Vol. 1 ›› Issue (4) : 23-28. DOI: 10.16384/j.cnki.lwas.2021.04.005

Research on Marketing Strategies of Cultural and Creative Products in Public Libraries Based on SIVA Model

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2021, 1(4): 23-28 https://doi.org/10.16384/j.cnki.lwas.2021.04.005

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