Research on the Marketing Strategy of Library Network Live Broadcast Under the "New 4C Rule"

Ou Yan

Library Work and Study ›› 2021, Vol. 1 ›› Issue (10) : 89-99.

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ISSN 1005-6610　CN 12-1020/G2
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Library Work and Study ›› 2021, Vol. 1 ›› Issue (10) : 89-99. DOI: 10.16384/j.cnki.lwas.2021.10.012

Research on the Marketing Strategy of Library Network Live Broadcast Under the "New 4C Rule"

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2021, 1(10): 89-99 https://doi.org/10.16384/j.cnki.lwas.2021.10.012

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Supervisor: Tianjin Municipal Bureau of Culture and Tourism
Organizer: Tianjin Library (Tianjin Children's Library, Tianjin Ancient Books Protection Center)
Tianjin Library Society
ISSN 1005-6610　
CN 12-1020/G2
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