Research on Innovative Strategies of Intergenerational Reading Promotion in Public Libraries from the Perspective of 4I Marketing Theory

Xie Panjia

Library Work and Study ›› 2022, Vol. 1 ›› Issue (10) : 116-123.

ISSN 1005-6610　CN 12-1020/G2
Library Work and Study ›› 2022, Vol. 1 ›› Issue (10) : 116-123. DOI: 10.16384/j.cnki.lwas.2022.10.013

Research on Innovative Strategies of Intergenerational Reading Promotion in Public Libraries from the Perspective of 4I Marketing Theory

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2022, 1(10): 116-123 https://doi.org/10.16384/j.cnki.lwas.2022.10.013

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