The article explores the bidirectional interaction between new quality productivity and the development of library cultural and creative products. It analyzes the transformation mechanism of new quality productivity empowering the development of library cultural and creative products from four aspects: production factors， production organization， industry transformation and technological creation. It proposes promotion strategies for new quality productivity empowering the development of library cultural and creative products， which is to unlock the value of data elements and stimulate new vitality of cultural and creative products development; con solidate the digital infrastructure and strengthen new support for the development of cultural and creative products; build new produc tion relations， and strengthen new guarantees for the development of cultural and creative products; enhance digital literacy and stimu late the development of new engines for cultural and creative products.