Research on Cross-media Narrative Marketing of Library for the 
Cultural Inheritance of Generation Z under the New 4C Rule
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Shen Jiahui, Wang Qiang, Peng Qizhi

Library Work and Study ›› 2025, Vol. 1 ›› Issue (9) : 57-66.

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ISSN 1005-6610　CN 12-1020/G2
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Library Work and Study ›› 2025, Vol. 1 ›› Issue (9) : 57-66. DOI: 10.16384/j.cnki.lwas.2025.09.003

Research on Cross-media Narrative Marketing of Library for the 
Cultural Inheritance of Generation Z under the New 4C Rule
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#br#

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 1(9): 57-66 https://doi.org/10.16384/j.cnki.lwas.2025.09.003

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ISSN 1005-6610　
CN 12-1020/G2
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