Marketing Strategies of Traditional Chinese Medicine Ancient Books in University Libraries Based on SIVA Theory

Rong Yi

Library Work and Study ›› 2025, Vol. 1 ›› Issue (5) : 105-112.

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ISSN 1005-6610　CN 12-1020/G2
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Library Work and Study ›› 2025, Vol. 1 ›› Issue (5) : 105-112. DOI: 10.16384/j.cnki.lwas.20250205.001

Marketing Strategies of Traditional Chinese Medicine Ancient Books in University Libraries Based on SIVA Theory

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 1(5): 105-112 https://doi.org/10.16384/j.cnki.lwas.20250205.001

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Supervisor: Tianjin Municipal Bureau of Culture and Tourism
Organizer: Tianjin Library (Tianjin Children's Library, Tianjin Ancient Books Protection Center)
Tianjin Library Society
ISSN 1005-6610　
CN 12-1020/G2
Address: No. 58 Pingjiang Road, Hexi District, Tianjin City
Postal Code: 300201
Tel: (022) 83883612
Email: TSGG@chinajournal.net.cn (Not for submission purposes)
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