Negative Brand Image Perception and Optimization Strategies of Internet-famous Public Libraries from the Perspective of Brand Marketing

Guo Shunli, Zhang Yiwen

Library Work and Study ›› 2026, Vol. 1 ›› Issue (4) : 20-30.

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ISSN 1005-6610　CN 12-1020/G2
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Library Work and Study ›› 2026, Vol. 1 ›› Issue (4) : 20-30. DOI: 10.16384/j.cnki.lwas.2026.04.012

Negative Brand Image Perception and Optimization Strategies of Internet-famous Public Libraries from the Perspective of Brand Marketing

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2026, 1(4): 20-30 https://doi.org/10.16384/j.cnki.lwas.2026.04.012

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CN 12-1020/G2
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