品牌营销视角下网红公共图书馆负面品牌形象感知及优化策略

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图书馆工作与研究 ›› 2026, Vol. 1 ›› Issue (4) : 20-30. DOI: 10.16384/j.cnki.lwas.2026.04.012

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Negative Brand Image Perception and Optimization Strategies of Internet-famous Public Libraries from the Perspective of Brand Marketing

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{{article.zuoZheCn_L}}. {{article.title_cn}}[J]. {{journal.qiKanMingCheng_CN}}, 2026, 1(4): 20-30 https://doi.org/10.16384/j.cnki.lwas.2026.04.012

{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2026, 1(4): 20-30 https://doi.org/10.16384/j.cnki.lwas.2026.04.012

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