Research on the Digital Humanities Service Path of University
Library's Intangible Heritage Protection and Inheritance from
the Perspective of Social Marketing
Abstract：Based on the analysis of the current situation and difficulties of digital humanities service of intangible heritage protection and inheritance, this paper considers the new modes of organizational innovation and service mode behavior change of university library from the theoretical perspective of social marketing, and puts forward innovative service path of "pointlineareabody", precise positioning, dissemination and promotion; online and offline interconnection, resource sharing; winwin in many aspects, improving service ability; resource information integration, coordinated and integrated development.
刘中华 焦基鹏. 社会营销视角下高校图书馆非遗保护与传承的数字人文服务路径探析[J]. 图书馆工作与研究, 2020, 1(8): 82-86.
Liu Zhonghua, Jiao Jipeng. Research on the Digital Humanities Service Path of University
Library's Intangible Heritage Protection and Inheritance from
the Perspective of Social Marketing. Library Work and Study, 2020, 1(8): 82-86.
