In this paper, the relevant variables of user's perceived value theory and perceived risk theory are introduced to construct a conceptual model of willingness to use reading therapy services in university library on the basis of technology acceptance model, it collects sample data by using questionnaires, uses Amos structural equation model to verify the conceptual model and explores the effects of different factors on the willingness to use reading therapy services in university library. Research shows that perceived risk has a direct negative effect on the willingness to use reading therapy services in university library; perceived usefulness and service experience have a direct positive effect on the willingness to use reading therapy services in university library; perceived ease of use and perception pleasure both have an indirect positive effect on the willingness to use reading therapy services in university library. Thereafter, it provides suggestions for university library reading therapy services.