Abstract：Taking library Tik Tok accounts as samples, this paper analyses the basic construction, content and characteristics of survey samples by using network survey, and points out the major problems in the operation. Four aspects of the optimization strategy are put forward for the operation status of library Tik Tok account at the next stage, that is, creating fine works, building collaboration matrix, raising marketing level as well as strengthening assessment and evaluation, in order to offer reference to the benign operation of library Tik Tok.
陈维. 图书馆抖音号运营优化策略探究[J]. 图书馆工作与研究, 2021, 1(8): 96-101.
Chen Wei. Research on the Operation Optimization Strategy of Library Tik Tok Account. Library Work and Study, 2021, 1(8): 96-101.
