品牌营销视角下网红公共图书馆负面品牌形象感知及优化策略
郭顺利 张义文
Negative Brand Image Perception and Optimization Strategies of Internet-famous Public Libraries from the Perspective of Brand Marketing
Guo Shunli, Zhang Yiwen
图书馆工作与研究
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2026, (4): 20
-30
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DOI: 10.16384/j.cnki.lwas.2026.04.012
