Duan Hui, Zhang Hai, Kong Yehan
Based on the theory of information ecology, this study constructs a research
model on the influencing factors of AIGC application platform users' sustained
use behavior from four dimensions: information person, information, information
technology, and information environment. The model is validated through
questionnaires data. The research results show that immersive experience,
selfefficacy, and social influence significantly and positively affect the
sustained use behavior of AIGC application platform users; information quality,
task context, and relative advantages significantly influence the immersive
experience of AIGC application platform users; the degree of anthropomorphism in
technology significantly influence selfefficacy of users. Based on this,
strategies of AIGC application platform development have been proposed to
improve users experience, enhance the understanding and the transparency of
algorithm technology of big language models, enhance platform social attributes
and functions.